In business and in meaningful relationships, listening to what is actually being said and done is essential to avoiding disaster. Before you purchase or promote a product or person, do your due diligence and take time to observe. Listen to warnings, pay attention to details, and heed the signs when someone is not as they appear. Trust must be earned and discernment is key.Do not allow yourself to be fooled by superficial charm or hidden agendas; listen closely to what is actually being said and done to ensure that you are making informed decisions. Test a product before you buy it. And before you sell it to others, buy it with your own money and then test their customer service. Make a demand of them that is tough but also reasonable. Do they treat you poorly? Do they respond to your questions in a timely manner? What is their...